I remember the marketing meetings at my former corporate employer. Looking back, they made it so complex. It was all “Category development” and brand partnerships and “long term strategic planning”. That’s a world away from what I think marketing truly is.

I think Steve Jobs made it so clear. Great marketeers keep it simple. Great marketeers put themselves in their customers shoes. Great marketeers focus on one key message. You can’t be remembered for everything – so focus on one thing. Keep it simple.

Here are 3 lessons on the art of simplifying marketing, according to Steve.

1. The Power of Focus

Steve Jobs, believed in something powerful—focus. He stressed the need to concentrate on one thing, obsess over it, and become truly exceptional.

Let me give you an example. Jobs shared a personal anecdote about creating the iPod—Apple’s iconic music player. By focusing solely on developing a product that offered an exceptional user experience for music lovers, Apple revolutionized the industry.

You see, when you focus on a single core idea or product, you have the opportunity to engage your customers on a deeper level. And that leads to unwavering loyalty towards your brand.

2. The Art of Elimination

Now, let’s talk about eliminating unnecessary complexity. Jobs believed in simplifying products and services to enhance user experience, ease of use, and market positioning.

Take a renowned clothing brand like Everlane, for instance. By simplifying their offerings and streamlining their processes, they were able to create an incredible customer experience. Customers appreciate simplicity, and it helps brands stand out from the clutter.

3. Overcoming Challenges and Bring Consistent

Simplicity doesn’t exempt you from challenges. It’s just a guiding principle that helps you navigate through them. Jobs knew this all too well.

Let me share an example. Airbnb faced regulatory challenges in various cities, but they stayed committed to their simplicity-driven approach. They focused on providing a straightforward and seamless experience for both hosts and guests—no matter the hurdles.

To wrap it all up, Steve Jobs taught us some valuable lessons on simplicity. He showed us the power of focus, the art of elimination, the importance of building a strong brand identity, and navigating challenges with simplicity guiding the way.

Keep it simple, focus on your customers problems.

Note: All of these learnings come from a brilliant YouTube video of Jobs.