It’s the last Sunday in July. Kerry are about to go head-to-head with Donegal.

And I’m here working.

This is my seventh day working this week. Since I got back from holidays, I’ve worked 30 days straight. No break. Nor did I even think about taking one.

Breakthrough Maths is 24/7. Seven days a week.

Maybe it’s not healthy. But I know nothing else. This is me now.

I love it. I can think of nothing else. It’s everything to me.

The day-to-day is constant. Tweaking a Typeform. Fixing a flow on the website. Hiring more staff. Finding better teachers. Planning the UK rollout. Checking our numbers. Tightening the offer. Watching our software subscriptions. Tracking cash in the bank. Adjusting pricing. Simplifying margins. It never stops.

There are so many moving parts. And they all have to work in sync. The whole system is like a cruise ship. I can’t know every switch and lever, but I need to make sure each part is manned and running to standard.

That’s what I’m building. Breakthrough Maths has to be a flywheel.

Jim Collins talks about it. A system that builds momentum. A machine. A flywheel that turns faster and smoother the more you invest in it.

That’s what I think about all day.

The core of what we do has to run fast, clean and consistent. Teaching Maths brilliantly, at scale, through a system that keeps getting better. Simpler. Sharper. Innovation is not about adding. It’s about removing.

Every day I ask what can we cut. What can we tighten. Where’s the drag.

That’s what I want everyone at Breakthrough Maths to feel. When someone new joins, maybe with no experience, they get shaped by the standards. The pace. The culture. They grow with it. Because this is not just a job. We’re building something to last. A company that matters. A system that works.

It’s taken a while to get here. Year one was survival. Year two and three were too. Maybe even year four. But now the gears are turning. I can see the path clearly for the first time.

We’re at two million in revenue. It’ll be four next year. Then seven. Then ten.

That’s where I’m headed.

And it’s all from Cork. A system for teaching Maths that works. Built on tech. Driven by feedback. Run on culture.

James Dyson’s book, Against the Odds, hit me hard when I first read it. He got obsessed with the smallest things. Built his own way. Hired people with no background but massive belief. Made them world-class.

That’s what I want to do here.

It’s obsession.